We didn't get into this on the video because we were interrupted by a film crew from Showtime knocking on the door, but I wonder if part of the reason that so many books seem to underestimate the intelligence of the martial arts market is that they are often written by some ghost writer and not by the person whose name is on the cover.
I know this for a fact because there are some people who have books out that I've never seen write anything longer than a text message.
Somebody asked me how much of our book Jim and I actually wrote. The answer is - every damn word of it.
.... oh, and I have no idea why Ronda put on those silly glasses for this video. Perhaps it is because we were having a book discussion and she wanted to look particularly academic.